Email: alex.kay@hartpury.ac.uk
Programme Manager (MSc Sport Management), senior lecturer and chair of the Hartpury Sports Business Hub. My research output focuses on services marketing, digital marketing, consumer psychology and social media within sport. Additionally, I have been awarded a national award of Collaborative Award of Teaching Excellence by Advance HE. I have been at a wide range of Universities across the U.K. developing partnerships at Northampton, Birmingham, and Worcester University.