Elle Vercoe-Gibson

Success Stories

PhD student

Elle Vercoe Gibson

Elle studied BSc (Hons) Agriculture at Hartpury and has returned to undertake her PhD, focusing on One Welfare stakeholder interplay in the dairy sector.

Elle's Hartpury Experience

"From my undergraduate experience, I knew Hartpury would treat me as an individual and that I would be supported to mould my research to compliment my own experiences and values. I’m passionate about driving change in agriculture in three critical areas of consumer education, farmer wellbeing and animal welfare. In a changing culture, and the agricultural industry’s concern with the future of farming, food security and animal welfare, it is ever more important to consider habits, behaviours and perceptions of those involved in the production and consumption of dairy and how these impact the future of dairy cattle welfare and the mental wellbeing of farmers.

I’m exploring how the level of connection between farmers and consumers influences dairy cow welfare and farmer wellbeing within different selling routes, comparing conventional pathways such as supermarkets, with direct-to-consumer routes, such as farm shops. Findings may evidence the potential benefits associated with alternative routes where farmer-consumer relationships are strong, and their ability to enhance wellbeing for all parties involved – farmers, consumers and animals."

Students Using Thermal Cameras In Cow Shed

Study Agriculture

At Hartpury, an agriculture degree is about so much more than farming. It's about working with people to create behaviour change, applying agri-tech data to increase yield and welfare, and translating scientific research and business theory into real solutions that address industry challenges.

 

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